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Before joining the Lab as a research assistant, Allison made a Masters degree in Contextual Design from the Design Academy Eindhoven. For her master thesis, she has worked on a vision of the future of shopping. Working with VR, she has developped a complexe design research project questionning the evolution of shopping, urbanism and architecture. Thanks to this experience, she's talking today at GDI - Gottlieb Duttweiler Institute for the 13th European Trend Day about how digitalisation is redefining space.