Gilles Richter founded his company in 2000. Always active in 3D, video and multimedia solutions, it was only natural that this architect but also painter and gallery owner, turned to new media such as VR and AR in 2008. From the beginning, projects have been ambitious, such as a VR application for simulating eye diseases or an art catalogue with augmented reality. It is also thanks to his initiative that the african film festivals in Lausanne, Apt (France) and Montréal (Canada) present African VR films since 2017. For Gilles, the medium doesn’t matter as long as the content makes sense, is strong and exploits the possibilities offered by the technique. What motivates him with VR is ultimately the power of immersion. Together with a strong message, VR is a highly sensitive tool. Thus, Gilles presents in Crans-Montana The Invisibles, an artistic project with the painter Georgik. Created for HTC VIVE, it allows the spectator to become an actor interacting with the pictorial and poetic world of the artist. Gilles is just back from Paris where he has been filming together with Carlos Abeijon (VR design) and Johanna Castellanos- Dubuis (script, props and styl) the latest immersive project focused on 4 different mental deseases.