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>New trends in Luxury, Retail and XR

New trends in Luxury, Retail and XR


Luxury brand whether in Fashion, Tourism. Retail and watchmaking integrate XR and AI component to maximise their outreach, optimise processes but beyond find useful ways to enrich their customer’s experience.
About_the_talk

About The Speaker


Olfa B chir

Her practice focuses on Entertainment and Business transactions primarily in the Luxury, Beauty and Fashion industries. Olfa B'Chir started her international career working at the European Parliament between Brussels and Strasbourg. In 2011 she began as an intern at ADLI Law Group. While studying and working between Paris and Los Angeles, she stayed close to the firm and made significant contributions to the firm’s growth and development in both Europe and the U.S. Back in Paris, Olfa joined Ogilvy & Mather Paris, a worldwide advertising company where she worked on entertainment and Intellectual Property matters for clients operating on an international level in diverse industries including Luxury, Fashion, and Beauty. She regularly advised and counseled Ogilvy employees on issues of privacy rights, advertising regulations, Trademarks, and Copyrights. Before joining ADLI, Olfa was a part of the Intellectual Property and New Technology Department in Dentons, an international law firm representing renowned clients including Fortune Global 500 companies. Olfa graduated with honors from the University of Strasbourg in France and the Center for International Intellectual Property Studies (CEIPI) with a Master of Law Degree in Intellectual Property and Business Law. She passed the Bar exam in 2014 in Paris and completed a UCLA Extension program in Los Angeles to obtain a Business and Management of Entertainment Certificate. Olfa is active in the California French speaking Community and an official service provider of the French American Chamber of Commerce of Los Angeles. Diversity and advancement of women in society are dear to Olfa, and as such, she is a proud member of numerous professional organizations promoting diversity and woman empowerment such as SheSaidSo and The Wing. Ms. B'chir is an active member of the Paris Bar. She has passed the California Bar Exam of February 2019, and her admission to the California State Bar is pending.
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