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>Culture and Tourism : Winterolymp, an AR journey

Augmenting Mountains

Culture and Tourism : Winterolymp, an AR journey

St. Moritz takes the leap and breaks a new record bringing Augmented Reality to their world famous mountains with the Winterolymp mobile application. Home of 2 Winter Olympic Games and 5 Ski World Championships, Engadin St. Moritz Mountains has initiated a groundbreaking AR journey for their visitors in collaboration with award-winning studio apelab.

Using geolocation technology, users must come to the St. Moritz mountains to experience this unique site-specific adventure, representing a new frontier in the use of immersive technologies for culture and tourism.

“With our AR project on Corviglia (St. Moritz), we are taking one further step in upgrading the mountain experience for our guests, continuing our pioneering role in tourism and digitalisation.”

Michael Kirchner – Engadin St. Moritz Mountains.

“Augmented Reality allows us to craft a truly unique experience for the audience at scale. The Winterolymp project allows us to push the boundaries of immersive design, bringing such a groundbreaking experience to the Swiss mountains is an honor and we can’t wait for visitors to try it out!”    

Emilie Joly, CEO@apelab

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About The Speaker


Michaël Kirchner

Mai 2018 – heute: Engadin St. Moritz Mountains AG. Leiter Verkauf & Kommunikation. April 2010 – Mai 2018: Bregaglia Engadin Turismo, Stampa. Geschäftsführer Juni 2008 – März 2010: Bergbahnen Engadin St. Moritz AG , St. Moritz Leiter Produktmanagement. Juni 2008 – März 2010: Bergbahnen Engadin St. Moritz AG , St. Moritz Leiter DMC ENGADINcard AG.

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About The Exhibitor


Engadin St. Moritz Mountains

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